Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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ISSA/Interclean Latin America: another successful show

The 12th edition of ISSA/Interclean Latin America 2017 ended on a high note with success all around for exhibitors and attendees at the three-day show, which took place last month in Mexico City.

The event drew more than 2,043 cleaning industry professionals and leaders representing more than 23 countries.

Approximately 40% of the attendees were owners, C-suite executives, vice presidents and directors while more than 78% of attendees were either responsible for making purchasing decisions or influenced them significantly. Industries that attendees represented included healthcare, hospitality, food service, office and/or building administration, laundry services, government and education. The 2017 show provided a platform to network, exchange knowledge, and do business in the Latin American market.

ISSA/Interclean Latin America 2017 also hosted a comprehensive educational seminar programme, which aimed at providing participants with the tools they need to stay informed and competitive. ISSA Keynote Speaker David Navarijo, CEO of PalmERA Marketing, shared his expertise on the importance of digital strategies for customer acquisition, which was very well received. Ron Segura, president of Segura & Associates, spoke about the impact of environmentally friendly products to stay up to date with global trends and remain competitive.

The show also featured education for the retail industry, hosted by the Professional Retail Store Maintenance Association, and a green cleaning workshop, featuring pilot programs to help the cleaning industry take a further step toward sustainability.

This year's show brought in 38 exhibitors, showcasing the most innovative products and services from manufacturers and service providers throughout the cleaning industry. Of these exhibitors, 54% were from Mexico; 35% from the US; and 11% from Europe and the Asia-Pacific region.

"ISSA/Interclean Latin America 2017 was a great success for us," says Eduardo Casas, general manager of Cepillos El Castor. "We had good booth traffic and received people from Brazil, Venezuela, Chile, Guatemala, Nicaragua, and Costa Rica. We also met with many of our distributor customers from Mexico, and this was the perfect opportunity to see them and introduce new products to them."

Neil Davila, general director, GES & TLC, is also pleased his organisation took the decision to exhibit for the first time, saying:
"We were able to generate 250 new leads, all with challenges and needs that our products can address. This is our first time participating, and we are very happy with the results of our efforts.
"Thanks to ISSA for organising this exhibition and bringing all the important people in the industry together for this event. We hope to participate in September at ISSA/Interclean North America 2017 in Las Vegas, and to maximise our presence at these events."
www.issa.com

30th March 2017