Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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RAS redesigns certificate of its star-rated Happy Toilet Programme
In its bid to attract more corporate owners and operators to participate in the Happy Toilet Programme, the Restroom Association Singapore redesigned the HTP certificate with the 'Happy Toilet' wordings omitted to enhance its professional branding image.
The newly-designed certificate aims to shift the focus from the HTP branding to RAS branding, with higher visibility of the association's logo and star rating as compared to the old certificate. The stars are also designed with three stripes to signify star owners, star cleaners and star users playing their part to sustain the star standard.
The glossy-paper material of the old certificate has also been replaced with higher quality matt-paper material.
As the HTP has already gained its popularity among owners and operators over the years, it will not be renamed despite the absence of the 'Happy Toilet' wording on the new certificate.
Another addition to the new certificate is the explanation of the star-ratings to better reflect the right standard and to provide handy information to the public about the different standards as follows:
3-star - Clean washroom with basic facilities
4-star - Good washroom with user-friendly facilities
5-star - Excellent washroom with user & eco-friendly facilities
6-star - Magnificent washroom with user-friendly, eco-friendly facilities & technology adoption
New HTP participants namely SAFRA Punggol and Far East Mall Square2 received their new 5-star certificates in April with more existing participants looking forward to receive their new certificates in the coming months when they are due for renewal.
The RAS has mulled over the feedback provided by existing HTP corporate owners and operators about the design and material of the old certificate. With the growing popularity of HTP among corporate owners and operators, it is timely for RAS to introduce the new design.
27th July 2017