Cleanzine: your weekly cleaning and hygiene industry newsletter 11th April 2024 Issue no. 1109
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Companies recognised at the European Paper Recycling Awards
Two brands that are regularly seen at international cleaning exhibitions, were recognised for their recycling initiatives last week in the European Parliament's 'European Paper Recycling Awards' 2017.
In the Innovative Technologies and R&D Category, Second Prize went to Lucart spa for its 'Natural Project' - a Circular Economy model in the tissue sector that adds value to used beverage cartons by turning them into two new types of raw material.
The production process uses an innovative technology, which separates cellulose fibres from polyethylene and aluminium by physical-mechanical action. This model does not include the use of substances that are harmful to man or the environment.
The raw material obtained from cellulose fibres is called Fiberpack, and is used to produce tissue paper products such as toilet tissue, towels, napkins, handkerchiefs, wiper rolls, folded towels, medical sheets etc.
Lucart has already succeeded in contributing to the following: recovering more than 2.8 billion beverage cartons, saving more than 1.2 million trees (equivalent to an area of more than 4,200 football fields) and preventing over 73,000 t Co2e.
Commended Information and Education Category, was Essity, for its 'Closing the loop for paper hand towels' Circular Economy project.
Essity has developed a service to help customers go circular by collecting their used hand towels and recycling them locally into new tissue products. This is thought to be the first ever recycling service for paper hand towels.
Using behavioural science, Essity has reached 22,500 washroom users, raising awareness about recycling and ensuring that used hand towels are correctly sorted.
Together with its partners, Essity collects and transports used hand towels to local mills where existing production lines are used to recycle them.
Essity has developed nudging and communication concepts to get end users to throw hand towels in separate bins, and training material to educate cleaners about the importance of recycling and how to efficiently carry out their services.
www.essity.com/examples/New-life-for-used-paper-towels/
26th October 2017