Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Diversey to acquire Twister, Swedish manufacturer of diamond cleaning pads
Diversey announced on Tuesday that it has entered into an agreement to acquire Twister Holding AB and its assets for an undisclosed amount from private equity firm Polaris.
Twister, headquartered in Söderköping, Sweden, is the owner of Twister, a patented system for daily floor cleaning using floor pads impregnated with billions of microscopic diamonds which clean and polish the floor mechanically. A completely chemical-free system, it works with water only.
Diversey has acquired Twister to strengthen its value proposition and offer integrated solutions between chemicals, Taski machines, robotics and tools at the lowest total cost of ownership to its customers globally.
"Diversey is committed to being the global leader in providing floor owners with effective, innovative and sustainable solutions for cleaning and maintenance," says Dr Ilham Kadri, president and chief executive officer of Diversey. "We are therefore excited to welcome the Twister team to the Diversey family because of our shared passion for this mission. Its portfolio expands our offering to our customers and positions us as the leader in providing TCO solutions for our customers globally."
Robert Kreicberg, CEO of Twister Cleaning Technology AB, says: "We are excited to join Diversey and be part of a company with its historic market leadership and ambitious growth plans.
"We have successfully grown Twister by developing innovative and sustainable floor cleaning and maintenance technologies that dramatically reduce the cost of daily cleaning up to 50%. We believe that all customers will benefit from the combination of both companies' innovations, application expertise and global reach."
The transaction is expected to close in 2017.
www.diversey.com / www.twisterpad.com
14th December 2017