Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Kärcher teams up with AFC club programme as tournament official sponsor
German cleaning equipment manufacturer Kärcher is now an official sponsor of both the Asian Football Confederation Champions League and the AFC Cup.
Its cooperation with the AFC will include premium stadium signage at more than 190 matches, including matches at the group and knock-out stages, to be played this year. With this sponsorship, the global cleaning technology expert expects to boost its brand recognition throughout Asia.
"Kärcher and the AFC, this is a partnership that fits perfectly: highly dynamic, visionary and with the ability to inspire people," says Christian May, managing director of the Kärcher Group. "We are more than happy that with this extraordinary sponsorship in this exceptionally prosperous region of the world, we can help people to experience thrilling games with great teams.
"We believe in a promising future of Asian football - and are proud to be part of it for the next three years!"
Dato Windsor John, the AFC General Secretary, adds: "Kärcher is a world-renowned company and its commitment to supporting our club competitions is a clear demonstration of the faith it shares in the future of football in Asia. We are delighted to have the company as a partner and look forward to a long and successful relationship."
Besides the perimeter advertising, Kärcher will show its presence in press conference backdrops, on-site TV Commercials, tournament related print materials of the AFC as well as on the organiser's websites. In fan zones at important matches, Kärcher will also show up with promotion booths.
Asia is home to the world's biggest football stadium, with over two thirds of the world's population and an unrivalled passion for football. The AFC covers the diverse continent with 46 member associations and one associate member, and its mandate stretches all the way from Jordan and Palestine in West Asia to Australia in the Pacific, covering five zones - West, Central, South, ASEAN and East.
22nd February 2018