Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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Pick up the Katrin Easy Pick, wherever you work...

Metsa Tissue has launched Katrin Easy Picks into the UK market - the next generation of self-contained hand towels that provide instant access to clean, hygienic hand towels, wherever you are.

Easy Picks are a compact, lightweight and easy to carry hand towel solution - for use by any mobile workforce. The new name is a reference to the enhanced sleeve opening, with each sleeve containing towels that are hypo-allergenically tested and so kind to hands.

The plastic sleeves protect the products from moisture, grease and dirt wherever they are used. The built in dispenser is easy to open and delivers hand towels, one at a time, anywhere, ensuring that Katrin Hand Towels are always at hand.

Almost nine months after the first generation of this innovative Katrin concept was first introduced to the UK market, these new products will deliver an even better user experience. Taking into account customer enthusiasm for the towels, Metsa Tissue has refined the product to deliver:

- Enhanced pack opening - so that as the product is used up, it is even easier to reach the towels near the bottom of the pack. A wider, deeper opening, avoids touching the inside of the pack, thus eliminating cross contamination, and providing easier access
- A wider towel giving greater drying surface area, enhancing cost in use - one towel will always be enough
- A new attractive pack design, featuring clear delineation quickly indicates how much product is left in the pack

Mobile food outlets, paramedics, other medical staff on call, care workers who visit patients at home, people working in confined spaces or very wet environments, dentists, vets, patient rooms, customer waiting areas, school receptions, public transport, private transport, leisure environments... Easy Picks are ideal anywhere where hand towels need to be at hand, but people are not necessarily near a dispenser.

What is more, the Easy Picks are delivered in the Katrin Handy Pack technology so can be easily carried from location to location, stored in the organisational transport and made available wherever staff are needed.

T: 0845 601 8266
W: www.katrin.com

6th February 2014