Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111
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I had to chuckle when I received a press release about how much more quickly a vehicle will depreciate in value if it's not looked after propertly - and that includes cleaning and polishing, which helps preserve the bodywork!
I've always believed that a car, van or lorry with the owner's company details emblazoned on it is a 'shop window' for the company every bit as much as a real shop frontage is, be it on the high street, side street or industrial park, in as much as it reflects the company's image.
Likewise, the way a company car or van driver conducts him or herself on the road will give other road users and pedestrians a perception of what your company is like.
Is your vehicle reflecting the image you wish it to? And how about your colleagues and employees? And what about your driving? Are you aware of the impression you and your employees are giving, as you go about your business?
With the press release mentioned at the start of this leader, was an image of a car with the words 'wash me' written in the dirt. How often have you seen something similar on the road, with the vehicle concerned advertising itself as belonging to some cleaning company or other (and sometimes with a dirty cloth flapping about in the breeze, tied to the end of a window cleaner's ladder)? Does this make you think the cleaning company concerned is a good one? I thought not...
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Yours,
31st July 2014