Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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Digitisation

What makes Pulire unique is the high digitisation of the event. This concept began in 2013 and this year the app has been enhanced. Now called 2.1, it enables visitors to plan their visit to the exhibition, due to a system of match-making that allows them to book appointments with exhibitors. All information about the exhibitors is be available on smartphones and tablets, while exhibitors can receive real-time information about visitors, their origin, their role etc.

“This represents a significant advantage for exhibitors,” says Toni D'Andrea, CEO of Afidamp Servizi. “If for example an exhibitor is looking for a distributor from Qatar, the app can inform the exhibitor if the distributor he is looking for is at the fair.

"The fairs are the best meeting point between supply and demand, the place par excellence where you have the most important news, where you will experience innovation and sharing of prospective future scenarios. However if you do not prepare your presence at the fair prior to the event, and do not continue to keep in touch with potential clients after the event has taken place, you lose in efficiency and market presence.

“This is the reason why we have developed an app that helps exhibitors and visitors to have a presence both before and beyond the fair.”

19th May 2015