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Chris Evans showed genuine interest in the British Toilet Association's 'Where can I go?' Campaign when he interviewed mystery guest BTA Director Mike Bone, on his Breakfast Show last Wednesday. Chris agreed to be a 'toilet champion' in supporting the Campaign.
The 'Where can I go?' Campaign recognises the need for the BTA to change focus from a 'top down' approach - directed primarily at Central Government, to a 'bottom up' approach' - directed primarily at local government and commercial providers - the actual source, and authority responsible for ,provision of publicly accessible toilets.
There has been a realisation that a 'call to action' is needed with the support of other associations and organisations that will add more than the sum of the constituent parts to the force of a new campaign. The result is a campaign that will change attitudes to meeting a basic human need - provision of clean, hygienic and safe publicly accessible toilets that are available where and when needed for all types of users.
This is a campaign that considers the needs of all types of toilet users who all need somewhere to go: the old, those with special needs, babies and children, women, visitors to the UK and those with anxieties about using public toilets.
The benefits will include toilet facilities for all, better environments, reduced health risks and total cost savings versus provider inactivity.
"In the run up to the general election, voters will be aware of towns and cities where they have nowhere to go, or the facilities provided are inadequate to meet all users' needs," says Mike. "Public toilets are not an option or a target for discretionary cost cutting but an essential provision to meet basic human needs.
"Politicians should be aware of the power of the electorate, and the media, when faced with the emotional issue of toilet closures.
"The BTA welcomes support from all those that care about public facilities throughout the UK."
Full details of the Campaign - including a Campaign Toolkit available to support campaigners - are on the BTA website:
T: +44 (0) 1403 258779
E: enquiries@britloos.co.uk
W: www.britloos.co.uk