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The US Soap & Detergent Association (SDA) has announced that it will become the American Cleaning Institute (ACI) in June 2010, coinciding with a major redesign and launch of its website.

The name change was formally introduced during the Association’s recent 84th Annual Meeting & Industry Convention in Florida.

“Since 1926, SDA has been a leader in demonstrating the safe, proper and beneficial use of cleaning products,” said 2009 SDA Board Vice Chair Jane Hutterly, EVP of Worldwide Corporate & Environmental Affairs, S.C. Johnson & Son, Inc. “SDA’s transformation to the American Cleaning Institute will make our information easier to access, more consumer friendly, and more relevant in the digital age.”

ACI’s tagline – 'For Better Living' – represents “what we stand for,” added Jane. “It’s what our products and ingredients are all about, describing how the cleaning products industry contributes positively to society."

Ernie Rosenberg, SDA President & CEO, backed this statement up, saying: “Under the ACI banner, the Institute will still reflect our organisation’s vision: to enhance health and the quality of life through sustainable cleaning products and practices.

“The Institute will continue to support the sustainability of the cleaning products industry through research, education, outreach and science-based advocacy.”

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