Whirlpool develops high-efficiency washer cleaner
In an effort to combat odour-causing residue in high-efficiency washing machines, Whirlpool Corporation has launched an innovative washer cleaner - Affresh tablets.
Due to the efficient design of HE machines, mould and mildew stains have a higher potential for build-up and Whirlpool felt that there was nothing on the market to deal with the problem effectively; laundries had tried everything from bleach to vinegar with limited results. Affresh tablets, specifically designed for these washing machines, help remove and prevent odour-causing residue build-up in all brands. The oxygenated bubbling action of Affresh washer cleaner penetrates and dissolves unseen odour-causing residue, providing a more effective cleaning option than bleach alone.
"Since modern high-efficiency washers use less water and seal more tightly than older, less-efficient machines, these washers are more prone to residue build-up," says Anthony Hardaway, microbiologist and lead fabric care engineer for Whirlpool Corporation. "To address this issue, Whirlpool pioneered the development of Affresh tablets, a simple, powerful and universal solution. As the leader that introduced large-capacity, front-load laundry to the US, we believe this introduction will not only address the issue, but once again change the industry.
"All brands of HE washing machines have the potential for mould and mildew stains if not properly cleaned on a regular basis. To ensure maximum performance, appliance manufacturers recommend a monthly maintenance and cleaning routine. Many cleaning products currently on the market with ingredients such as bleach adequately maintain the washer, but results may vary and are not always consistent.
"If used once a month, Affresh washer cleaner prevents odour-causing residues from accumulating, although heavily soiled washers may require repeated treatments to remove traces of odour and residue. In this case, Whirlpool recommends running three successive washer cleaning cycles with an Affresh tablet in each."
T: +1-269-923-7557
E: Audrey_Reed-Granger@Whirlpool.com
27th September 2007