Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Ineos Hygienics new campaign fronted by Formula One seven-time world champion
Ineos Hygienics has collaborated with Formula One legend, Lewis Hamilton, to lead a national campaign called #Limitless.
Known for his endless drive, the aptly dubbed campaign shows the Seven-Time World Champion amongst an infinite series of reflections - positioned to dramatise what life could look like with limitless potential, through staying fit and healthy.
The campaign with the Mercedes-AMG Petronas F1 Team driver unveils a new range of hand washes to keep hands clean and protected - designed to ensure Britons are stronger and more resilient than ever before.
"I believe as humans, we really are capable of anything, and I find putting good habits in place and creating routine helps me perform and be at my best," says Lewis. "The pandemic taught us all the importance of good hygiene. We were all washing our hands thoroughly and constantly sanitising surfaces.
"Being slowed down by sickness or fatigue isn't an option for me - so hygiene has always been something that I have been very focused on. Even more so now.
"We all want to be able to live without limits - so we need to make sure we are looking after ourselves by washing and sanitising our hands, and Ineos Hygienics gives me and my team the tools we need to live life to the full; both on and off the track."
Ineos Hygienics is Principal Partner of the Mercedes-AMG Petronas Formula 1 Team, and backs Sir Lewis Hamilton, teammate George Russell and their entire team with a smart hygiene routine
Fran Millar, CEO of Ineos Hygienics says:
"There is a palpable excitement this summer as the world is opening up quickly. Life is back on track, and Ineos Hygienics is on a mission to keep it that way.
"Lewis is the perfect embodiment of what it means to be 'Limitless'. He constantly goes beyond the ordinary and practices a smart hygiene routine to never miss a day of what keeps him at his best."
29th September 2022