Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111
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Midland Paper Products launches the new Esfina Carry Pack
In its 10 anniversary year, Midland Paper Products is excited to announce the availability of the new, innovative Esfina Carry Pack, with the Esfina luxury performance 2-ply interfold hand towel.
The Esfina Carry Pack is a plastic enclosed case of functional hand towels, with handles that make it easier to lift, carry and use. The pack contains Esfina luxury performance 2-ply interfold hand towels, with 144 sheets per sleeve and 21 sleeves per pack. The towels carry the Nordic Swan Eco label, which ensures 'least burden on the environment'.
Craig Williams, sales director for Midland Paper Products explains: "In today's washroom environment, real innovations are few and far between. Hand towels of varying sizes, colours and absorbency are bought to market by a variety of industry organisations, and the sector is almost swamped, and often confused by choice.
"Against this background, Midland Paper is very pleased to announce the Carry Pack, which brings with it real business advantage in the form of product that actually makes life easier for the end user."
The Esfina Carry Pack delivers functionality that helps through the entire lifecycle of the washroom business process, as the company explains:
1. At initial point of distribution, the products stack easily in the warehouse, and with clear easy to read branding, can be easily located and picked.
2. The plastic is lighter than card and so transit weights are minimised.
3. Health & safety is improved, because staff do not need to bend while lifting and carrying packs. Sharp edges which can cause cuts are also eliminated.
4. Once at an end-user site, the carry packs can be easily carried around the building by the servicing staff. They are compact and can be stored in small stores rooms if required. They can also be hooked on cleaning trolleys to facilitate distribution of sleeves from one washroom to the next.
5. The plastic cases are also multi-functional. Once empty, packs can be re-purposed to line rubbish bins, or can be used for collecting waste on the return journey around the building.
6. The plastic reduces down to less volume of waste than traditional cartons, so waste obligations are lightened. In addition the plastic is completely recyclable so green throughout.
"So the Esfina Carry Pack truly enhances performance from end to end," says Craig. "Our distributors will find them a real point of difference - and in turn, their customers will gain significant benefits.
"On top of this, the towels deliver a superb performance. With excellent wet strength and high absorbency, the self-presenting hand towels are soft, durable and kind to hands and the high specification will ensure that one hand towel is always enough.
"With low cost in use and outstanding environmental credentials, the Esfina carry pack luxury performance 2-ply interfold hand towels will support any corporate & social responsibility goals and with the CHSA Soft Tissue Accreditation Mark, you can be assured that the product will always deliver as promised".
To find your nearest stockist or to become an Esfina Carry Pack distributor:
T: 01527 878455
E: [email protected]
W: www.midlandpaper.co.uk
28th August 2014