Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111

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After Karcher's challenge, Tennant downgrades advertising claim

US cleaning equipment manufacturer Tennant has pulled back from its claims for ec-H2O technology in scrubber-driers significantly after Karcher initiated legal or regulatory action against the company at the beginning of September 2011, for what it felt was misleading advertising. Tennant made the changes prior to legal or official rulings in Germany, Belgium and the UK, reports Karcher.

Karcher says it objected especially to the claim that ordinary tap water can, in scrubber-driers be converted into "active water" that then functions as a powerful detergent.

Tennant's website no longer refers to a "powerful detergent" and the claims made for the cleaning effect of ec-H2O technology are now non-committal, says Karcher.

"In bringing about a change in Tennant's advertising, Karcher has achieved one of the fundamental objectives of its proceedings in Germany, Belgium and the UK," says Markus Asch, Deputy Chairman of the Karcher Group's Management Board.

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15th March 2012