Cleanzine: your weekly cleaning and hygiene industry newsletter 25th April 2024 Issue no. 1111

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Green cleaning practices on a high in the Middle East

The United Arab Emirates says it has been a frontrunner in the adoption of eco-friendly practices over the years, constantly setting an example for the rest of the GCC and the Middle East when it comes to taking serious steps towards going green.

Companies of every size and type have begun implementing environmental sustainability initiatives across the region. Several organisations have also introduced recycling programmes and made efforts to reduce their carbon footprint to mitigate the adverse effects of their business processes.

Hotels and facilities alike have also begun to take sustainability seriously - with green products and energy- and water-efficient cleaning equipment being opted for by the housekeeping and facilities management personnel.

With Dubai's vision of becoming a smart, sustainable city and the cleanest in the world, the Clean Middle East Pulire (CMEP) show, which is part of the Middle East Cleaning Technology Week, is the ideal place to be. CMEP is Middle East's largest exhibition that brings together cleaning service providers, equipment and chemicals suppliers under one roof. It is the platform for green cleaning products and equipment suppliers to showcase their innovations.

Reza Hygiene - based out of the Kingdom of Saudi Arabia - focuses on environmentally green and sustainable hygiene. Through this, the company has formed partnerships with leading international entities like Rubbermaid Commercial Products USA and Rochester Midland Corp USA. Natalie Clark, Country Manager, Reza Hygiene, says: "The choice of cleaning tools, methods and chemicals can have a large impact on the indoor air quality of a building. It has been proven with many studies that switching to an environmental preferred cleaning programme can have a positive effect on the health of the building occupants."

Reza Hygiene (pictured) strives to be the market leader in sustainable cleaning and offers eco-friendly product alternatives for all elements of a cleaning programme - some of which will be showcased at CMEP 2016.

"MECTW is a useful forum for the industry to showcase its eco-friendly products and processes in the region," adds Natalie. "Examples are our own partnerships with green technology leaders in their fields, such durable innovative products for waste recycling, microfibre cleaning technologies, light cell powered dispensers for air-care and surface cleaning, etc."

Speaking on the development of MECTW and CMEP over the years, Jayaraman Nair, chairman, VIS Exhibitions & Conferences, says: "MECTW 2016 aims to draw attention to creating a sustainable future by bringing leading cleaning products and suppliers under a single umbrella and providing them with a platform to showcase the latest innovations in the market."

Clean Middle East Pulire 2016 will be organised under the umbrella of MECTW from November 13th - 15th at Dubai International Convention and Exhibition Centre, Dubai.

MECTW is pleased to announce its association with Dubai Municipality as its 'Strategic Partner' for the event. In line with its vision of becoming one of the cleanest and greenest cities in the world and its strategic vision of achieving excellence through sustainable waste management practices to attain the ultimate goal of 'zero waste to landfill', Dubai Municipality and MECTW is set to spread the message of a cleaner and a more sustainable tomorrow through this unique platform.

www.mectw.com / www.rezahygiene.com

18th February 2016