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Choice Hotels launches soap recycling programme with Clean the World
Choice Hotels International, which has 6,400 hotels franchised in more than 40 countries and territories, has announced that it has entered into a partnership with Clean the World to collect and recycle hotel soap and similar bottled products that will help fight the spread of hygiene-related illnesses.
Clean the World is a social enterprise dedicated to changing lives while simultaneously diverting hotel waste from landfills. The discarded items collected from Choice properties will be hygienically recycled and then distributed to people who are at risk of contracting preventable diseases.
"At Choice, we have a comprehensive platform - Room for Responsibility - that outlines our key corporate social responsibility initiatives," said Steve Joyce, the hotel group's chief executive officer.
"One of its pillars is our 'Room to be Green' initiative, which focuses on reducing, reusing and recycling as well as promoting environmentally friendly practices throughout our hotel system and corporate offices. We're pleased our partnership with Clean the World helps further our efforts while supporting those in need."
Clean the World collects hygiene products from more than 4,000 hotel and resort partners and operates recycling centers in North America, Asia, and Europe. Since 2009, more than 35 million bars of Clean the World soap have been distributed in 100 countries. The organization also provides hygiene education and microlending to make hand washing and local soap purchases a lifelong habit in developing regions. Its founder and CEO, Shawn Seipler, says:
"It's hard for most of us to imagine how important soap is to people who are struggling. The folks at Choice Hotels get it, and we are thrilled to have them join us at this level. By making a commitment to our sustainable, socially responsible programme, Choice will turn trash into treasure and help change lives around the world."
17th November 2016