Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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Genesis Biosciences appoints Admiral Cleaning Supplies as sole UK distributor

Global microbial and anti-microbial product developer, Genesis Biosciences, has appointed Admiral Cleaning Supplies as the sole UK distributor for its professional probiotic cleaning range, Evogen Professional.

The partnership will see Admiral offer the specialist, environmentally-responsible cleaning solutions to the UK HoReCa (hotels, restaurants and cafes) and Soft FM and cleaning markets.

The extensive Evogen Professional range, which has been developed to ensure highly-efficacious long-term cleaning performance every time, includes interior solutions such as general purpose Biocleaner, carpet and upholstery shampoo, odour neutraliser and kitchen-specific cleaning products, as well as an exterior collection featuring hard surface cleaner.

While most microbial formulas consist of a single 'standard' beneficial bacteria strain, or a completely non-optimised mix of beneficial bacteria, the innovative Evogen Professional range includes application-specific microbial strains and Eco-benign chemistry which work in synergy with each other to continue to break down soiling after application. This ensures the products deliver a targeted cleaning performance that lasts longer, and is safe for the environment.

"The deal with Admiral opens an exciting new chapter in Genesis' history," notes Emma Saunders, general manager at Genesis Biosciences. "We have invested millions of pounds and thousands of man hours researching, developing and validating the superior Evogen Professional range and are now in a position to make it easily available to the HoReCa and cleaning markets on a national scale.

"We selected Admiral as our UK distributor partner on the basis of our closely aligned values, their quality approach to business and desire to create differentiators in standards of hygiene and cleanliness.

Andy Bottrill, managing director of Admiral Cleaning Supplies, says: "At Admiral we have a reputation for bringing innovation into our client portfolio and as a responsible supplier in the UK this is normally centred around productivity, effectiveness of product and environmental credentials.

"The Evogen Professional range ticks the box in all three areas. For many years now we have seen numerous products launched to the UK market, however they have struggled to cope in the commercial environment.

"In Genesis Biosciences we see a company that has invested huge sums of money in research and development and a manufacturer that controls the entire process from fermentation right through to manufacture of the end products. This means that the quality and efficacy of the products are second to none and that, within the professional cleaning environment, their performance is not compromised.

"As the sole distributor in the UK we are so excited to be working with Genesis and look forward to speaking with our clients and prospective clients in the coming months."
A global leader in beneficial bacteria fermentation, Cardiff-based Genesis Biosciences is thought to be the first company to develop, manufacture and offer both microbial and antimicrobial products and is continually creating unique products and solutions for markets around the world.

T: +44 (0)29 2079 1185
E: [email protected]
W: www.genesisbiosciences.co.uk

7th January 2019