Cleanzine: your weekly cleaning and hygiene industry newsletter 11th April 2024 Issue no. 1109
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RB and Diversey to partner in North American industrial and institutional cleaning market
RB, (formerly known as Reckitt Benckiser) and Diversey have this week announced a strategic alliance in the North American industrial and institutional cleaning market.
The expanded partnership builds on RB's strength in convenient, ready-to-use solutions-via brands including Lysol, Airwick, Easy-Off and Resolve-and Diversey's advanced institutional cleaning expertise in hospitals, schools, and office complexes across the country.
"A key element of RB's strategic focus in North America is growth in the institutional cleaning market," said Rahul Kadyan, executive vice president RB North America for the Hygiene Home Business Unit. "This alliance with Diversey will help unleash the full power of RB's brands and contribute towards our purpose of 'Creating a Cleaner World' by expanding the reach of our innovative products to healthcare facilities, educational institutions, and hospitality centers."
Paul Budsworth, president of Diversey, added: "Growing our relationship with RB will significantly enhance Diversey's Prosumer Solutions category, and will provide Diversey's distributor partners with greater access to the world's most trusted brands and cleaning products.
"This is a critical step for Diversey as we continue to deliver complete facility cleaning solutions for commercial end-users."
The partnership will provide complete facility disinfection, cleaning and air care solutions for application across verticals, delivering upon specific end-user needs.
RB has operations in over 60 countries and over 40,000 employees. Diversey employs approximately 8,700 people globally, generating annual net sales of approximately $2.7 billion.
24th January 2019