Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Cleaning Show achieves record visitor numbers: 26% increase in footfall; delegates from 45 countries...
The Cleaning Show has reported that attendee numbers for the 2019 exhibition at Excel in London exceeded 7,000, with a 26% increase in visitors when compared to the 2017 show hosted at the same venue. Organisers have also reported that the number of foreign visitors increased yet again, and that representatives from 45 different countries attended the three-day expo.
"To experience growth in visitor numbers by over 25% is a remarkable achievement, especially in these economically challenging and politically uncertain times for our industry," says Stan Atkins, chair of the British Cleaning Council, which co-produces the show.
"The increased number of both international delegates and international exhibitors was also very encouraging, and the show is clearly now a truly global trade event attracting a high-quality audience from every corner of the world."
The BCC believes that the show's international appeal was significantly boosted by the announcement of the first ever Window Cleaning World Cup - a competition which enjoyed extensive pre-show media coverage in cleaning trade magazines in Australia and New Zealand, the Middle East, Africa, Russia, the Far East, Scandinavia and across Central and Eastern Europe. The inaugural contest, which was sponsored by Unger, was won by Jeremiah Hickey, already the fastest window cleaner in the US. At ExCel, he officially became the world champion with a time of 17.02 seconds and scooped a £1,000 cash prize plus a gleaming trophy.
The show was further used by many major international brands to launch new products and services onto the global market while the keynote speaker from the USA, Steve Ashkin, also drew visitors in from outside of the UK.
Other new features this year, which boosted attendance included The Carpet Cleaning Village, The Resource Management Zone and The Green Zone.
Another success that helped to create a buzz around the show was the biennial Innovation Awards which saw over 60 products and services entered across eight different categories.
The 2019 Innovation Award winners were:
- Most Innovative Outdoor Cleaning Product or Service - Morclean, ThermaSteam
- Most Innovative Carpet Cleaning Product or Service- PacVac, Superpro Battery 700 Advanced
- Most Innovative Floor Cleaning Product or Service- Arrow County Supplies, SlipStop
- Most Innovative Window Cleaning Product or Service- Moerman NV, Excellerator 2.0
- Most Innovative Washroom Hygiene Product or Service- P-Wave, MyFresh
- Most Innovative Management System Product or Service- Jangro, Bespoke Digital Wallcharts
- Most Innovative Cleaning Product- Mirius, 100% Recycled Plastic Bottle
- Most Innovative Sustainable Cleaning Product or Service - Ice, Aqua Smart
The BCC also recently revealed that relocating the show from Birmingham to London in 2015 had at the time been a very difficult decision due to the potential commercial risk involved, but that the subsequent success of the ExCel event vindicated the Council's decision.
Paul Thrupp, the BCC's deputy chair, says: "I remember when the then Council chair, Doug Cooke, talked about how the change of venue was designed to boost visitor and exhibitor numbers, with a particular emphasis on attracting more global brands and international delegates. Fast-forward to 2019 and ExCel now seems like The Cleaning Show's natural home. It is also now firmly established as one of the industry's most important events anywhere in the world. If we'd stayed put in Birmingham, I don't think that would have been the case."
The show's increased success is also impressive as it now alternates with the Manchester Cleaning Show, a regional edition of The Cleaning Show which is itself is growing bigger every year.
18th April 2019