Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

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Global steam cleaner market expected to grow considerably over coming years

The global steam cleaner market is expected to expand at a compound annual growth rate of approximately 6% during between 2018 and 2024, according to a new report that cites changes in our attitude towards 'green cleaning' as one of the reasons why.

The awareness of the need to decrease usage of harmful chemicals and their presence in runoff water is seen as a major factor for the growth of the global steam cleaner market.

The rise in construction, hospitality, commercial, and retail industries and the growing adoption of energy-efficient and sustainable practices are other main factors driving the growth.

One of the emerging trends witnessed is the introduction of environmentally sustainable services. Green cleaning, says the report, mainly refers to the usage of amenities that have a less impact on human health and the environment. Equipment manufacturers are constantly evolving technology to meet industrial standards, thereby generating several opportunities for the players. Both residential and commercial end-users in developed countries and in a few emerging economies are focusing on adopting sustainable technologies.

The following factors are likely to contribute to the growth of the steam cleaner market during the forecast period:

- Improving hygiene standards in commercial landscape
- Increasing demand from hospitality industry
- Growing traction toward green cleaning technology
- Increasing usage in carpet cleaning

The study considers the present scenario of the global steam cleaner market and its market dynamics for the period 2018-2024. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent companies operating in the market.

This report includes detailed segmentation by product type, power source, cleaning methods, end-user, distribution channel, and geography. Upright devices are largely popular in developed countries such as the US and Europe, however, their adoption is currently growing across the globe, especially in commercial and residential segments. The need for quick-fix solutions in restaurants, hotels, food stations, pharmaceuticals, and other commercial places is majorly contributing to the growth of the canister steam cleaners market.

The adoption of steam cleaner devices in residential settings is primarily driven by the need to achieve a hygienic and chemical-free cleaning of floors, walls, and kitchens. The machines are gaining traction as deep cleaning and sanitisation of carpets at home is growing. Kitchen and carpets form the largest application end-users in the residential segment. The growing residential construction has increased the expenditure on remodeling and renovations. The heightened sense of health and hygiene consciousness among consumers is to drive the market for substantial and eco-friendly floor cleaning equipment.

North America was the largest market for steam only equipment, accounting a 36% share in 2018. Strong economic growth, the establishment of new businesses, company expansions, and increased construction activities, as well as the growing traction toward environment friendly practices are driving the demand in the region.

APAC, however, is expected to emerge as the fastest market during the forecast period, with a CAGR of over 7% during the forecast period. The market is mainly driven by China, Australia, South Korea, and Japan. Factors such as rapid urbanisation, infrastructure development, changing lifestyles and increasing disposable income are mainly driving the segment.

The markets in MEA and Latin America are also expected to grow significantly during the forecast period. The increasing usage of steam cleaning for floor, tiles, kitchens and food stations, children and pet areas, as well as synthetic fabrics is driving the segment where equipment is required that easily removes tough stains from synthetic fabrics and hard surfaces, while deep cleaning and sanitising the surfaces.

The European market is driven by the growing installation of hard flooring in new buildings as well as high demand from renovations activities to clean the tile grout as well as air ducts. Renovating and retrofit activities bode well for new purchase of steam cleaner devices. Consumers generally prefer to invest in cleaning and housekeeping equipment to upgrade their home caretaking abilities.

The global steam cleaner market is highly competitive, with the presence of many vendors. Rapid technological improvements have benefitted vendors as consumers are expecting continuous innovations and upgrades, especially ability to provide hygienic cleaning without the use of chemicals. The current scenario is driving vendors to alter and refine their unique value proposition to achieve a strong presence. Major vendors are adopting innovative technologies to retain their market position. Currently, the market is dominated by vendors that have a global presence. Many global players are expected to expand their reach worldwide during the forecast period, especially in the fast-developing countries of APAC.

Key Vendors:

- Bissell
- Karcher
- Techtronic Industries (TTI)

Other Vendors
- Alkota Cleaning Systems
- Ashbys
- Chem-Tex
- Cleanfix
- Daimer
- Duplex
- Dupray
- Dyson
- Electrolux
- Eureka Forbes
- Gadlee
- Goodway Technologies
- Gruposolarca
- HAAN Corporation
- Inventa Cleantec Private
- Kleen car Inc. & Chief Steamer
- Ladybug
- Lavor Wash
- Lokpal Industries
- Matrix
- Miele
- Menikini
- Nace Care
- Nilfisk
- OspreyDeepclean
- Philips
- Polti
- Portotecnica
- Ro.Bia.Plast
- Salav
- SharkNinja Operating (SHARK)
- Stanley Black+Decker
- Technoclean Equipments
- Tornado Industries
- TPA Impex
- TTK prestige
- US-Steam
- Vapamore
- Vapor clean
- Vax
- Vileda

In this highly competitive market, distributors are increasingly focusing on extending their reach to improve business opportunities and aftermarket services. Steam cleaner equipment is mainly sold through retail distribution channels such as specialty stores, dealerships and distributors, supermarkets and hypermarkets. Online sales contributed a 20% share in 2018, driven by the demand from retailers, dealers, and consumers for a multi-channel approach and support. Steam cleaner devices are sold largely through dealership websites and online retailers. A lot of offline distributors are moving the sales process online by incorporating e-commerce solutions and enterprise resource planning systems.

Key Market Insights:

The analysis of the steam cleaner market provides market sizing and growth opportunities for the forecast period 2019-2024.

- Offers market sizing and growth prospects of the market for the forecast period 2019-2024.
- Provides comprehensive insights on the latest industry trends, forecast, and growth drivers.
- Includes a detailed analysis of growth drivers, challenges, and investment opportunities.
- Delivers a complete overview of segments and the regional outlook of the
- Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain a competitive advantage in the market.

T: US: (339)-368-6001 / Intl: +1 339-368-6001
W: www.reportlinker.com

21st November 2019