Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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In Good Hands: EFCI launches social media campaign to support sector and voice its needs in fight against Covid-19
EFCI - the voice of the European cleaning and facility services industry - launched a two-week, pan-European social media campaign to give wider visibility to the role the cleaning sector is playing in the fight against the Coronavirus; also voicing the specific needs and concerns of the industry in the context of the current crisis.
The campaign takes its motto from ANIP-Confindustria's Italian campaign (#InBuoneMani).
The initiative intends to raise awareness amongst European and national policymakers of the hugely important role that cleaning, disinfection and sanitisation services are having and will have within and beyond the current crisis. Those involved in cleaning need urgent responses to their needs and difficulties in order to persevere in their commitment to keep Europe 'in good hands'. EFCI says that to ensure the continuity in the provision of sanitisation and cleaning services, national authorities and the European institutions must recognise cleaning as an essential activity and provide those involved with the necessary supply of personal protective equipment to contain the spread of the disease.
The cleaning sector has been directly hit by the temporary closure of offices, leisure and school facilities, which together represent more than 54% of the sector's market segments On the other hand, cleaning services are as relevant as ever in hospitals and industrial sites - which represented in 2016 at least 16.8% of the sector's overall operations. Ensuring the continuity of cleaning companies is paramount in the current context but even more so when taking into account the relevance cleaning, hygiene and disinfection operations will have immediately after the crisis, when public and private buildings and infrastructures, including schools, will reopen.
"The cleaning sector is essential now and will be even more so in the aftermath of the crisis," notes Juan Díez de los Ríos, President of the EFCI. "European and national authorities must ensure that cleaning companies make it through the crisis in order for them to be ready to work as soon as buildings and infrastructures reopen."
The campaign to advocate for cleaning companies and agents to be recognised as providers of essential services and granted the necessary instruments and measures to ensure the continuity of their activities has kicked off on social media (#InGoodHands) and will engage EFCI and its members. Join the campaign on social media with #InGoodHands, follow EFCI's Twitter and LinkedIn accounts or visit our website at:
9th April 2020