Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Strategic distribution deal takes Polygiene into booming Asian market
Polygiene Group, Swedish manufacturer of Polygiene BioMaster antimicrobial additives and other Polygiene Product Protection technologies, has signed a new distribution deal with Indian partner N9WTPL.
The partnership with one of India's leading advanced speciality chemicals companies has opened a whole new marketplace for the firm. The aim is to present Polygiene BioMaster and other Polygiene technologies to a larger audience, helping to play an important role in increased antimicrobial protection and encouraging more 'Mindful Living'.
"This is a wonderful opportunity for Polygiene to bring the message of Mindful Living and a range of new products into a potentially huge marketplace," comments Polygiene CEO Ulrika Björk. "The deal with N9WTPL is one that we're all very proud of, and we are looking forward to expanding a globally-respected brand into India, which we believe could benefit millions of people over the next few years."
N9WTPL shares the same values as Polygiene and is committed to innovating, sustainably producing, and marketing next-generation technology. Its principles, business model, and market position align perfectly with those of Polygiene. Through a strong partner collaboration, both companies see huge potential for growth over the next decade.
Manish Khambe, vice president of global business development for N9, says of the deal: "I believe that our partnership will enable N9WTPL to offer globally adopted antimicrobial technologies in the Indian market in the segments of plastics, paper, paints and coatings backed by the technical expertise of the Polygiene team and proven products meeting global regulatory requirements.
"We believe this can help us cater to the specialty antimicrobial masterbatch requirements of current and emerging segments and customers in India."
2nd February 2023