Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Poppies celebrates expansion and growth with new headquarters and training facility
Having already welcomed new franchisee, Kuldeep Mahi, to its growing network in Q1 this year, domestic cleaning franchise, Poppies, is wasting no time in boosting its efforts to support franchisees through additional marketing and training opportunities.
As the 24-strong franchise network continues to benefit from high demand for industry-leading cleaning services, Poppies has proudly announced the relocation to a larger, more modern headquarters along with a state-of-the-art training facility for new starters.
Reflecting the company's commitment to its continued growth and development, these new spaces will be instrumental as the brand integrates new processes, more sophisticated training and develops more marketing strategies moving forward. With a strong focus on demonstrating the true benefits of working in an industry that is continuing to boom, Poppies' recruitment process is also being streamlined which is seeing higher quality prospects and a happier overall network.
The new training venue has been designed to provide franchisees with a comprehensive and hands-on learning experience, equipping them with the necessary skills and knowledge to effectively manage and grow their Poppies business from day one.
"We're delighted to have the opportunity to showcase Poppies' true potential as a franchise opportunity in our new facilities," says managing director, Chris Wootton. "Since we began franchising, we've always put so much importance on building relationships and placing real value on the people that make our brand and service offering so successful - this move embodies our values, our ambition and our attitude towards innovation and investment.
"As the demand for our services grows, so must we! We're seeing so many ambitious entrepreneurs recognise the potential of operating in an industry that is on an upwards trajectory. It's our responsibility to ensure those joining a brand primed for success has a franchisor and a training experience to match."
This move comes on the heels of Poppies' recent expansion of its head office team. Having already welcomed business development manager, Kirsty Rickett, Michaela Liu has also joined the team as social media marketing and staff recruitment manager. In her new role, Michaela will be responsible for overseeing the company's social media presence and assisting franchisees with staff recruitment, both of which are crucial to the successful operation and growth of a Poppies business.
Explains Kirsty: "The growth that Poppies' is celebrating, both the move into the new head office and training facility - combined with the addition of Michaela, comes at the perfect time that will see us into the rest of 2023 and beyond.
"Our franchisees are busier than ever and are continuing to raise the standards of the franchise and cleaning industries. In February alone, two Poppies branches set personal bests for turnover, demonstrating the high demand for the company's services and the resilience of the domestic cleaning industry.
"It's vital that we establish stronger foundations through new marketing opportunities, rigorous training and additional team members to ensure we have the resources available that will be instrumental for our future successes."
Celebrating over 40 years of success, Poppies – through the Domestic Cleaning Alliance a member of the British Cleaning Council - is a brand with a rich heritage and business values based on honesty and integrity. Today, the network of 24 franchisees are building their own local businesses, creating over 500 jobs and delivering high-quality cleaning to 6,000+ homes every week UK-wide.
11th May 2023