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A significant anniversary: 25 years of cleaning trade fairs in Berlin
This event is attracting a record attendance on its special anniversary in Berlin, where trade shows for the cleaning industry have been successfully taking place for the past 25 years. This year's CMS 2011 - Cleaning. Management. Services. underlines the importance of this biennial meeting place for the industry and has attracted the largest attendance ever. A total of 354 exhibitors from 20 countries are represented and more than 15,000 high-ranking trade visitors from 50 countries are expected to attend. The 24,700 square metres in Halls 1.2 to 4.2 and on the outdoor area in front of the South Entrance to the Berlin Exhibition Grounds include active displays featuring 'Glass and Facade Cleaning', 'Aerial Work Platforms' and the special show entitled 'Groundcare', as well as all the relevant machinery, equipment and cleaning products.
"CMS 2011 is the outstanding event for the industry this year," says Raimund Hosch, Chief Executive Officer of Messe Berlin GmbH, drawing attention to the strong position that this trade show occupies on the market.
"Germany is the largest market in Europe for commercial cleaning systems and chemicals. On its home market CMS provides an ideal marketing platform for presenting innovations, for leading decision-makers to hold technical discussions and for establishing and maintaining business contacts."
FM sector is a major economic factor in Germany
The facilities management sector is now well established but continues to be underestimated. This was the conclusion drawn by the FM Industry Report 2010 that was produced by the German Facility Management Association (GEFMA), following its analysis of the economic importance of this sector.
It reveals the vital economic role played by facilities management and its importance for the German economy as a whole, generating business with a volume of over 176 billion euros, a significant gross added value of 112 billion euros, accounting for 5.03% of the gross domestic product and providing employment for the more than four million people responsible for creating the added value, who are on the payroll of service providers or of landlords or tenants.
CMS 2011 presents the products, systems and processes required by infrastructural facilities management. The innovations and trends on display in the exhibition section, together with up-to-the-minute information in the accompanying programme of conferences, provide a complete market overview of the range offered by the industry, backed up by in-depth papers on the current situation in the industry.
One of the main issues being dealt with at the CMS Forum is that of 'Sustainability', which is being addressed by the cleaning sector under the headings of 'Economy', 'Ecology' and 'Social Responsibility'. The Home Economics Association, acting as the main point of contact for representatives of the hotel, restaurant and catering sectors, has its own information stand for the first time at CMS.
Representing purchasing, materials management and logistics for hospitals, the femakorganization is making its first appearance at the CMS Forum.
CMS 2011 is organised by Messe Berlin GmbH. The supporting associations are the National Guild Association of the Building Cleaning Trade (BIV), Bonn, the Cleaning Systems Trade Association in the German Mechanical Engineering and Plant Construction Association (VDMA), Frankfurt/Main, and the Hygiene Industry Association (IHO), Frankfurt/Main.
The three supporting associations are staging a joint display on Stand 225 in Hall 3.2 at CMS 2011.
At the opening of the show representatives of the associations commented on the situation within the industry and on how important this year's CMS is:
BIV: building cleaning trade turnover currently 11.5 billion euros
In the opinion of Dieter Kuhnert, President of the National Guild Association of the Building Cleaning Trade (BIV) and National Guild Master of the Building Cleaning Trade, the relationship between client and contractor is both central and crucial to any discussion about sustainability.
"The services provided by building cleaning companies contribute towards maintaining the value of properties, and therefore to a sustainable conservation of resources as well," he said. "What can suppliers provide the building cleaning trade to equip it to effectively meet the challenges and expectations of its customers? I am confident that our partners in the chemicals and mechanical engineering sectors will be able to provide us with many answers."
As regards how important an economic factor the trade is, Dieter pointed to the latest industry statistics. "Projections on the basis of available indices indicate that last year 17,194 companies generated an overall turnover of around 11.5 billion euros and employed approximately 530,000 people.
"According to these figures 11% of all those engaged in the skilled trades are active in the building cleaning sector, making it the most employment-intensive of all the trades. Over 1.4% of all employed persons in Germany are to be found in one of the building cleaning enterprises."
VDMA: 20% share of the global market
According to Markus Asch, Chairman of the Board of the VDMA Cleaning Systems Trade Association, in spite of the dark clouds now looming on the economic horizon - particularly away from Germany - the market for cleaning machines and cleaning equipment remains in good shape.
"German manufacturers are extremely competitive on the international market. In 2010 in Germany, around 50 manufacturers of industrial and commercial cleaning systems, with a total workforce of about 5,000, achieved sales totalling more than 800 million euros, of which exports made up around 70%" he said.
"Worldwide, German manufacturers account for approximately 20% of the market.
"According to the latest projections, a year-on-year comparison shows that orders for the German machine and plant construction industry have risen by 9%. If this trend continues it is possible that in 2011 the record results of 2008 will be matched.
"Higher raw material prices, insecurity due to the debt crisis and less stable economic cycles are all negative influences.
"We are confident that the positive economic impetus driving the home market and the expanding markets of Eastern Europe will dominate CMS 2011."
IHO: industry facing a positive future
At the opening of the fair Josef Haentjes, Division Chairman and member of the Board of IHO, stressed how important the fair was:
"We need a trade show such as CMS as a barometer, as a catalyst and as a trendsetter," he said.
"Selective investment by companies in a trade show indicates their self-awareness and their strength. It is therefore a very good sign that all the member companies of the IHO are represented here at CMS.
"As manufacturers of cleaning and disinfectant products for the professionals we have made the most of the upturn that has taken place over the past 18 months and are now in a very healthy state. Our 50 member companies and their 4,700 employees currently generate annual sales totalling 730 million euros. Last year we were able to increase the amount we invested in research to over 3%.
"Even if there are some question marks over the availability of raw materials, which affects price movements and is something that should not be underestimated, in general our industry continues to face a positive future."
CMS Forum 2011 - programme of papers
Over the entire four days a comprehensive programme of conferences and papers is being held. 'Hygiene and Health' is under discussion today, 22nd September. The discussion will centre on disinfection requirements, buying structures in the healthcare system, 'blue competence for green cleaning', safety, ergonomics and cost awareness where advanced cleaning, cleaning in hotels and cleaning with ionised water are concerned.
Discussions tomorrow - the last day of the event - will focus on building management in Eastern Europe, and in particular on Russia.
Karcher, Unger, SCA and Ecolab win design award
Karcher, Unger, SCA and Ecolab have won the CMS Purus Award for the products they had entered in the competition.
The winner in Category 1, 'Machines' (cleaning and care of buildings and outdoor installations) was the B 40 C-W walk-behind scrubber drier from Alfred Karcher GmbH. The jury rated its shape, colour and function and decided that "ergonomically and design-wise it made sense and that it was in keeping with Karcher's corporate design". All functional parts are in yellow and all the adjuster controls are in grey. The keys for operating the machine can be programmed for certain functions, including the user language. This ensures error-free operation of the machine despite the complex adjustments that can be made. The innovative and patented self-cleaning feature of the dirty water tank was also rated as outstanding.
Winner in the category Machines: Alfred Kärcher Vertriebs-GmbH _Dietmar Mühr, Member of the Jury; Christian May, General Manager, Spokesman of Managment, Alfred Kärcher Vertriebs-GmbH; Gilles Troff, Product Management, Scubber Dryers Proffessioneal Products, Alfred Kärcher Vertriebs-GmbH (l.t.r.)
In Category 2, 'Equipment' (cleaning devices and materials, workwear), the winner was the ErgoTec Ninja window wiper from Unger Germany.
The jury praised the "sensible and thorough work in developing the wiper, which features outstanding technical changes and design refinements as well as ergonomic handling qualities and a correspondingly well thought out design". Improved functions include items such as a solid, articulated handle, flexible rubber position stops, rail sizes of up to 1.05 metres in length, an innovative locking/unlocking system, two types of rubber blades, plus a new type of clip for locking and adjusting the rubber blades to avoid scratching window frames while cleaning.
Winner in the category Equipment:Unger Germany GmbH _Dietmar Mühr, Member of the Jury; Kai Hirsch, Designer, Unger Germany GmbH and Bruno Niklaus, Vice President Global Marketing, Unger Germany GmbH (l.t.r.)
In Category 3, 'Washroom Hygiene' (products, dispenser systems), the Purus Award went to Tork Performance, a dispenser system from SCA Hygiene Products AFH Sales GmbH. the jury adjudged the system to have, in particular, "outstanding handling features", and to be especially well designed for use in sanitary environments, kitchens and workshops.
Winner in the category Washroom Equipment: _SCA Hygiene Products AFH Sales GmbH _Dietmar Mühr, Member of the Jury; Judith Rapp, Product & Market Manager, SCA Hygiene Products AFH Sales GmbH and Jürgen Weiland, Regional Director Marketing Central Europe, SCA Hygiene Products AFH Sales GmbH (l.t.r.)
No products were nominated for the final round in Category 4, 'Management and Solutions' (software for building services).
In the newly established Category 5, 'Packaging Design' (packaging design and brand presentation) the winner was the Pro Tec System safety concept for cleaning agents from Ecolab Deutschland. The "appropriately understated design" of this logistics system solution impressed the jury. The system collects and replaces cleaning agents by a safe and efficient method, thus making a decisive improvement to the entire logistics chain, in particular during transit.
Winner in the category Packaging Design: Ecolab Deutschland GmbH _Dietmar Mühr, Member of the Jury; Bianca Ratke, Senior Marketing Manager, Ecolab
Exhibitors at this year's CMS submitted a total of 47 entries to the six-man panel of jurors. Following a preliminary round 14 products were chosen to take part in the final. The 14 competition entries which made the final round are on display at a special show during CMS, at Stand 220 in Hall 2.2.
For the first time the CMS Purus Award 2011 was organised in close cooperation with the International Design Centre Berlin (IDZ).
Since its founding in 1968 the IDZ has devoted itself to both current and future issues regarding design. Chairing the panel of jurors was Dietmar Mohr, founder and managing director of PLEX GmbH (Berlin), graduate designer, member of the board of IDZ. Other members of the jury included Alexander Holzmann, publisher and managing partner, Holzmann Medien GmbH & Co. KG/ media partner 'rationell reinigen'; Martin Lutz, state-certified cleaning and hygiene technician, state-approved inspector for the building cleaning trade; Prof. Kurt Mehnert, Mehnert Design/ professor of concepts and design for the Industrial Design course, head of Folkwang Hochschule Essen; Stephan Schwarz, president of the Berlin chamber of craft trades / member of the board of BIV / managing partner of the GRG Services Group; and Cornelia Horsch, director of the IDZ, who co-chaired the jury in a mediating capacity.
22nd September 2011