Cleanzine: your weekly cleaning and hygiene industry newsletter 2nd May 2024 Issue no. 1112

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Terminix named official pest control partner of United Soccer League

Terminix, a Rentokil Terminix company, has scored a multi-year partnership with the North America’s United Soccer League (USL), reinforcing its commitment to supporting communities and protecting what matters most, consumers and sports fans alike, whether in the stadium or in the home.

The sponsorship will cover multiple leagues within the USL organisation, including the USL Championship, USL League One, USL League Two, USL W League, USL Youth and USL Academy.

As a leading provider of pest control services in North America, Terminix says it is delighted to align its brand with the United Soccer League, the largest professional soccer league in North America. The partnership signifies Terminix's dedication to enhancing the fan experience and contributing to the vibrancy of local communities through a shared appreciation for this sport.

This partnership centres on a shared commitment to supporting communities and protecting what matters most.

"This partnership with the USL is the 'hat-trick' of business partnerships for our brand," says Mark Reader, chief marketing officer for Rentokil Terminix. "The passion these fans have for their team is the same passion we have for our customers. We share the same dedication to all-star level training for the professionals that make up our organisations, and we are both committed to investing in the communities we serve.

“We see this as an opportunity to gain an even deeper connection with local demographics and we could not be more excited."

Through this collaboration, Terminix will engage with soccer enthusiasts on a deeper level, serving as the presenting partner for the USL Kickoff, Save of the Week and Playoffs for multiple USL leagues, including the USL Championship. Additional season-long, multi-channel in-stadium activations will be incorporated into hundreds of matches nationwide.

Josh Keller, USL senior vice president of corporate partnerships, says:

"This partnership centres on a shared commitment to supporting communities and protecting what matters most, whether in the stadium or in the home.

"From the season opener to the final match, Terminix will be front and centre throughout the year, helping to provide memorable experiences for millions of USL fans across the country."

www.terminix.com | www.uslsoccer.com

11th April 2024