Cleanzine: your weekly cleaning and hygiene industry newsletter 2nd April 2026 Issue no. 1204
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Fantastic cleanliness at the touch of a button: McDreams Hotels automates cleaning with Nexaro technology
How can a hotel chain with high guest volumes and limited personnel resources ensure long-term cleanliness?
As one of the first hotel chains in Germany, McDreams relies on fully digitised processes and more than 50 Nexaro NR 1500 autonomous robot vacuum cleaners and several Nexaro trolleys were integrated into the family-run budget hotel group's nine properties.
The result: measurably greater efficiency, significantly less workload for housekeeping and a consistently high level of cleanliness across approximately 40,000sq.m.
In a business with a high daily volume of guests, reliable, flexible cleaning is essential - especially in corridors and publicly accessible areas. At McDreams, up to three cleaning cycles are carried out per location every day. Nexaro's automated solution relieves the burden on cleaning staff and ensures consistent cleaning quality - even with daily fluctuations in workload.
"Carpet cleaning is one of the classic routine tasks," says Linda Ruppel, area manager for NRW at McDreams. “It takes time, is physically demanding and still has to be performed reliably. This is a real challenge, especially when there is a high turnover of guests. In the past, you had to send the staff out again if late-arriving guests brought dirt in with them. Today we simply send the robot-even at night, and even when operations are ongoing. No noise, no disturbance."
Together with Nexaro, a cleaning concept was developed that relies on a combination of permanently installed and mobile devices-controlled via the Nexaro HUB platform. The Nexaro NR 1500 autonomous robot vacuum cleaner is a central component of the so-called cobotics concept:
In the corridors, permanently installed devices ensure constantly clean walkways on independently defined routes. The flexible Drop & Go function is used in the rooms: Cleaning staff simply place the robots in the room and start the process at the push of a button-while the bathroom or beds are being prepared at the same time. "This saves time, provides structure, and reduces physical strain," explains Linda.
The transition to the automated cleaning process went smoothly:
"The integration into the Nexaro HUB was intuitive-I was able to train my colleagues in less than half an hour," reports Linda. “The feedback from guests is also clear: The quality of cleaning is actively perceived-and is reflected in the positive reviews.”
The Nexaro NR 1500 meets the highest safety standards: It is certified by TÜV SÜD and complies with the international standard IEC 63327 and the Machinery Directive 2006/42/EC. Equipped with state-of-the-art sensors, AI-supported navigation, a large dust container and a HEPA H13 filter, it ensures thorough cleaning.
McDreams Hotels is in nine locations, providibg888 rooms in Germany. The focus is on efficient, digital processes and attractive value for money. With an innovative operating concept that forgoes the standard hotel reception and through consistent use of digital technologies, McDreams is setting the course for a new form of hotel business.
Nexaro is an internationally operating start-up from Wuppertal and part of the Vorwerk Group, which has been a guarantee of the highest quality since 1883 - and today is a globally active group having €3.2 billion in sales and 9,127 employees in more than 60 countries. As an independent company within the Vorwerk Group, Nexaro benefits from mutual knowledge and technology transfer and has the necessary freedom to develop its business model and become a driving force in the cleaning industry through the innovative Nexaro cobotic approach.
In recent years, Nexaro has entered into a number of long-term partnerships at an international level - the Wuppertal-based technology company is now represented in more than 10 European countries. Intensive research and development work as well as cooperation with leading companies in the industry, have enabled the Nexaro NR 1500 and Nexaro NR 1700 autonomous robot vacuum cleaners and the associated software solution, Nexaro HUB, to be developed. In addition to the company's focus on providing the highest quality, Nexaro also prioritises product and data security as well as cyber security.
www.mcdreamshotels.de | www.nexaro.com
12th June 2025