Cleanzine: your weekly cleaning and hygiene industry newsletter 28th May 2026 Issue no. 1212
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Chem-Dry’s ‘The Natural’ certified EPA Safer Choice
Global carpet & upholstery cleaning franchise Chem-Dry’s powerful core cleaning solution ‘The Natural’, has obtained the US Environmental Protection Agency’s Safer Choice label, certifying it as a product that meets the EPA's rigorous standards for human health, performance and sustainability. This is just the latest in a series of credentials earned by The Natural, which has previously obtained EcoLogo, WoolSafe and CleanSeal approval.
"Everything we do is built on the simple premise that safety and efficacy should always go hand in hand - that it's possible to have a robust carpet cleaning product that is also appropriate for use around kids and pets, to say nothing of being safer for the planet itself," says Ed Quinlan, president of Chem-Dry. "That's what makes these validations so meaningful."
The Natural provides reliable carpet cleaning solutions without the need for harsh soaps or detergents. Through the release of carbonated bubbles, it loosens embedded dirt, grit and grime, drawing them out of the carpet's fibres for easy removal.
"What consumers should know is that Safer Choice-certified products meet high standards for ingredient safety," says Ed. "At the same time, they achieve the EPA's stringent criteria for performance - meaning that while they are safer options, they also get the job done."
The WoolSafe and CleanSeal certifications point to The Natural's safety, verifying that the product is an effective carpet cleaner that does not entail risk of resoiling or discolouration. EcoLogo confirms that The Natural is verified for reduced environmental impact.
Chem-Dry boasts a network of franchises that includes over 1,000 locations worldwide. The company is committed to making cleaner, healthier indoor environments through its proprietary solutions for carpet, upholstery, granite countertops and hard floor surfaces cleaning.
Founded in 1977, Chem-Dry boasts a network spanning more than 25 counties and over 1,000 locations worldwide. The company's core cleaning solution and proprietary Hot Carbonating Extraction cleaning process provide a deeper clean, allow surfaces to dry faster, and leave homes and workplaces healthier.
6th November 2025