Cleanzine: your weekly cleaning and hygiene industry newsletter 16th April 2026 Issue no. 1206
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New partnership strengthens Trojan Battery's distribution footprint
US-based global battery giant Trojan Battery Company is expanding its Master Distributor Network with the appointment of Motive Energy, a supplier of end-to-end power solutions for 50 years. Its addition as a complementary distributor continues Trojan's century-long commitment to providing exceptional customer service and support.
Based in southern California, Motive Energy will serve as a regional option to Continental Battery Systems - Trojan's national distributor.
By expanding its Master Distributor Network, Trojan – well known for supplying batteries for floor cleaning machines, aerial work platforms and materials handling and other equipment, is creating an enhanced battery purchase and service experience. Customers will have more access to Trojan's full line of flooded lead acid, award-winning Trojan AES AGM, and Lithium-ion batteries. It also will provide the resources for customers to benefit from Just In Time (JIT) service and support.
"Trojan Battery has always provided customers with advanced technologies, responsive service and support, and the security of a brand that stands behind its products," says Bob Pigott (pictured), vice president, global sales Motive, Trojan Battery. “Appointing Motive Energy as part of our continuing Master Distributor Network expansion aligns with that commitment.
"Its expertise and experience in battery markets and commitment to delivering customer value makes it an ideal partner as we continue to lead the charge toward more sustainable, customised energy solutions."
Motive Energy will service customers in Arizona, California, Colorado, Idaho, New Mexico, Nevada, Utah and Wyoming. With 10 locations throughout the western US supporting Trojan, Motive Energy provides the local coverage to efficiently satisfy customer requests. For over 50 years, it has been at the forefront of the energy sector, crafting innovative, customised solutions to meet the unique needs of every business.
Jason Holderfield, Motive Energy vice president, says: "Motive Energy is extremely excited to become a Master Distributor for Trojan Batteries. What an honour to represent, sell and service the best deep cycle battery in the industry. Teaming up with Trojan means the world to us. This opportunity gives us a solid path to new growth for our company and the ability to offer our customers the best product available with the great service and expertise of our battery professionals.
“Simply put, when I received the phone call from Trojan that it wanted Motive Energy as a Master Distributor; it was the feeling of Christmas coming early. For CEO Bob Istwan, this comes full circle, as Bob broke into the industry with Trojan in the mid 90's before going on to acquire Motive Energy. Exciting times!"
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