Cleanzine: your weekly cleaning and hygiene industry newsletter 5th March 2026 Issue no. 1200

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Tennant appoints Sandro Haim as VP and general manager EMEA

Tennant Company has announced the appointment of Sandro Haim as VP and general manager, EMEA. Sandro will lead Tennant's regional commercial strategy and execution across Europe, the Middle East and Africa, working with teams across sales, service and key accounts to accelerate profitable growth and deepen customer relationships.

Prior to this appointment, Sandro held senior leadership roles within Tennant, including leading the company's business in Latin America, with responsibility for driving commercial execution and growth, achieving a seven-fold expansion of the business in the last 15 years.

"Over his 24 years with Tennant Company, Sandro has consistently driven growth in the LATAM region, advanced innovations such as the EaaS business model, and fostered strong relationships with customers" says Rusty Zay, SVP and chief commercial officer at Tennant Company. "I'm looking forward to the impact his leadership will bring as we accelerate growth momentum in this critical region."

Sandro is a long-time industry leader with experience spanning commercial leadership, go-to-market execution and regional business development. He is renowned for an approach grounded in focus and continuous improvement, including practical emphasis and prioritisation to help teams deliver meaningful results for customers. He says:

"I'm excited to take on this role and work with our teams across EMEA to stay focused on what matters most: serving customers better and executing with clarity. That means strengthening the partnerships we have with our distributors and direct customers alike, and making it easier for them to buy, service and scale with Tennant. This is a competitive market, and our success will come from strong local relationships, trusted key account partnerships, and consistent delivery - day in, day out."

www.tennantco.com | www.ipcworldwide.com

19th February 2026