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Thick fog and smog over North China, presents marketing opportunity!
They say that good marketing people should have the ability to turn a negative into a positive and the organisers of China Clean Expo 2013, which will be held from 1st - 3rd April 2013 at the Shanghai World Expo Exhibition, are doing just that, by drawing attention to the advantages presented by the thick smog and fog that has settled over North China!
They argue that the exhibition will provide an excellent platform for Indoor Environment Quality product manufacturers and dealers to showcase their latest air purification products and technologies. Dozens of well-known domestic air purification companies such as Shanghai Rongyuan Environmental Tech, Guangzhou Health Way and others will be attending this annual event and the figure is likely to rise if the Shanghai UBM Sinoexpo International Exhibition Company's message is heard.
"The developments in urbanisation and industrialisation have worsened air quality in China and across many parts of the world," they say. "Environmental protection is certainly essential, and it is a long term battle. How to maintain the best air quality possible has become one of people's greatest concerns.
"Air purifiers can maximise air filtration and purification including PM2.5, respirable particulate matter, toxic gases, odours and other hazardous substances, and thus rapidly enhance indoor air quality for our physical and mental health. Hence, air purifiers are in high demand in the marketplace.
"Air pollution has afflicted China for a long time, and unfortunately traffic has been crippled on expressways and at airports, while hundreds of flights have been cancelled due to thick fog and smog. The cause of the thick fog and smog in Beijing and other major cities in China is the pollution from industrial coal and automobile emissions. During this 'smog' period, air purifier sales in North China have jumped more than tenfold. Many well-known air purifier manufacturers took this opportunity to introduce their latest plasma air purifiers to the market and achieved strong sales. The heavy air pollution in China has prompted the boom in indoor environment purification products and China's IEQ industry."
The introduction and development of air purifiers in China started relatively late, and there are a number of problems in this burgeoning industry. In an attempt to help the IEQ industry's development, the CCE organiser is creating a series of onsite activities related to this topic in conjunction with the Shanghai Indoor Contamination Control Industry Association. These include the '2013 Fourth Shanghai International Indoor Environmental Purification Technology Forum', which will introduce the latest treatment methods for improving indoor air, the first 'Air Purifier Design Competition', free PM2.5 testing and more to let the visitors know more about indoor environmental purification technology, as well as air purifiers, their importance and necessity.
The exhibition visitor online pre-registration system is now open. Pre-registration visitors can enjoy VIP Prestige quick access to the exhibition, as well as make purchases using the exhibitor special offers and more, plus a chance to win free accommodation in Shanghai.
The China Clean Expo, which launched in 2002, is considered the most professional cleaning exhibition in China and one of the biggest of its kind in Asia, showcasing the latest products and most innovative technologies in the industry. In addition to the participation of the world's premium brands, the CCE also features a series of on-site activities including the CCE Awards, conferences and demonstrations, while gathering together the elite from the international cleaning community and forging the perfect platform to help facilitate world class trading, networking and educational opportunities in one of the world's fastest growing cleaning industry markets.
31st January 2013