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P&G Professional's new range can be ordered through your distributor
In business today, you only get one chance to delight your customers and earn their loyalty. To help operators up their game and deliver a new level of clean that building users will really notice, P&G Professional today announced the hotly anticipated launch of a brand new range of cleaning and disinfecting products designed for direct distribution.
With 97% of clients concluding that cleanliness is the most important factor when choosing a restaurant, cafe, bar or hotel - more important than cost, service and location - we can all agree that delivering a standard of clean that they will really notice is business critical. Gone are the days when businesses could afford to get things like cleanliness wrong. With online forums and travel review sites gaining in popularity, there really is nowhere to hide!
To help businesses meet these heightened expectations, P&G Professional has launched a new range of cleaning and disinfecting products. This new offering allows operators to order products from a P&G Professional range direct to their establishment - giving business owners easy access to high quality products.
The new P&G Professional range includes 15 easy-to-use, colour-coded products for public spaces (blue), kitchens (green) and sanitary areas (red) as well as professional usage aids and hygiene plans. Simple labelling highlights key usage areas and with a concentrated solution, users need only dose small amounts to do an effective job; vital in the current climate when business margins are squeezed.
The range is currently available to operators in the UK, Germany, France and Spain. P&G Professional will be rolling the service out to new European countries over the coming months.
A European survey commissioned by P&G Professional in March 2013 revealed that the overall cleanliness of a hospitality establishment is a critical deciding factor for 90% of respondents in terms of whether or not they leave a tip with the bill. With such inflated guest expectations, stiff competition in the marketplace and greater financial pressure on operators to secure repeat customers, operators need to use the right cleaning products if they're to remain profitable.
"We're excited to offer distributors a brand new suite of professional cleaning and disinfecting products because we're confident there is consumer appetite for high quality products that deliver a new level of clean," says Jayne Clark, P&G Professional Sales Director for UK & Ireland.
"In this age of economic uncertainty, there is no room for complacency, particularly as guests are demanding more for their money. We urge operators to think beyond the basics and consider the added benefits that products like the new P&G Professional range can bring."
Commenting on the new P&G Professional range, Arnaud Dumas, Operations Manager at Michelin restaurant Benares in London says: "I was really impressed by the outstanding performance of the new P&G Professional cleaning products - not only did they clean exceptionally well but we really noticed a difference from the usual products we use. It's fantastic!"
19th September 2013