Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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Markus Asch, Chairman of the Trade Association for Cleaning Systems in the VDMA:
“CMS is taking place at a favourable time, because 2014 is expected to usher in a general economic transition. At the end of September manufacturers can position themselves successfully, thereby enabling them to be well placed to effectively meet this transition.
"CMS is a fair featuring innovations, and has already established quite a reputation. The Purus Award is presented for innovations, acknowledging outstanding design and function, and for VDMA members this is an ideal opportunity to focus attention on their latest products.
"The fair is very effective at linking together all those involved in the subject of cleaning. Such interconnection and communication is vital for the long-term success of the entire market. It is only in this context that the subjects of cleaning and hygiene can acquire suitable social importance. The many person-to-person contacts between exhibitors and visitors from this country and abroad, and the opportunities for a heightened awareness of the companies and their presentations cannot be replaced by a virtual, screen-based experience and the internet. The international congress taking place at the same time complements the fair perfectly.
"After a stable first half of 2013 with turnover up by half a per cent compared with the previous year, and following a more pronounced increase in the second quarter, the VDMA is expecting development for the year as a whole to remain stable, in the range of one to three per cent. The association represents some 40 suppliers of cleaning systems, which is about 90% of the German market. Last year the cleaning machinery industry accounted for domestic business amounting to some 920 million euros, produced by a workforce of around 5,000. The export ratio is around 70%. German manufacturers have a 20% share of the world market, and roughly 48% of the European market."
Frank Vancraeyveld, Divisional Chairman and Member of the Board of the IHO, added: "We need a trade show such as CMS as a means of demonstrating the mood in the industry and the state of the economy - and also as a catalyst, as a trendsetter, and to define the important themes of the moment. As manufacturers of professional cleaning products and disinfectants we are stronger and more enthusiastic than ever. "We have more than 50 member companies, which are currently generating annual sales totalling 800 million euros. Last year we were able to increase our investment in research by more than 3%. Another welcome development has been the increase in the workforce to a total of some 5,000. Selective investment by companies in a trade show is also an indication of their self-awareness and their strength. It is therefore a very good sign that all the member companies of the IHO are represented here at CMS.
26th September 2013