Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110

Your industry news - first

The original and best - for over 20 years!

We strongly recommend viewing Cleanzine full size in your web browser. Click our masthead above to visit our website version.

Trade visitors' statistics and feedback

Trade visitors mainly represented the following sectors: services, the trade, industry, authorities, public institutions, wholesale and export. Some 85% of the overseas visitors were from Europe, while 15% came from all other parts of the world.

Encouragingly, there was a remarkable increase in the number of trade visitors acting in a decision-making capacity, 74% of whom were senior management executives, authorised signatories and heads of department ((compared with 63% in 2011). Some 69% of trade visitors said they have a significant influence on their companies' purchasing and procurement decisions.

More than 97% of trade visitors described the commercial results of their visit as positive. In particular, they emphasised the good opportunities for networking with manufacturers that the show presented. Two-thirds were able to establish new business leads and the same number expected negotiations to continue and follow-up business to be established after the event. Some 92% were very satisfied with the products at the show and 81% praised the innovative products and services on display.

Almost all the trade visitors said they would recommend a visit to CMS to their colleagues or business associates and 90% said they would attend the next CMS in 2015. Over 97% said they were generally satisfied with their visit to this year's event while 88% gave a positive assessment of the industry's economic situation and its future prospects, as a result of what they had learned during their visit.

3rd October 2013