Cleanzine: your weekly cleaning and hygiene industry newsletter 18th April 2024 Issue no. 1110
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A vibrant international community converged on ISSA/Interclean Istanbul
The first edition of ISSA/Interclean Istanbul, held late last month at the Wow Convention Centre, was deemed a success by all parties involved, reports the ISSA.
The show was truly an international gathering with 28% international visitors from 70 countries. With 100 leading brands and a high level conference, the event offered an international networking platform for the cleaning industry in Turkey and the Middle East and played a vital role in finding solutions for the region's cleaning related challenges. The next edition of the show is scheduled for 2016.
"The potential of the Turkish market is immense, we will definitely participate again in 2016," says Roger Klunder of R & T and SYR Europe. "We have been able to gather quality contacts and meet with existing customers throughout Europe."
Dave O'Donoghue, export manager, Vectair Systems, labelled the show as an: "Ideal meeting place for business opportunities in both Europe and Asia. It reflects the growing hygiene standards and increasing interest in cleaning technologies in Turkey and surrounding countries."
Also Nilfisk Advance and Karcher were very pleased with their participations. Mrs. Burcu Guder from Karcher Turkey praised the international attendance at the show. "The show was outstanding for meeting with our friends and customers, not only from Turkey, from all countries around Turkey (Iran, Iraq, Syria, Lebanon, Libya and Russia)," she says.
Over the three days, the event attracted some 2,746 visitors, 100 conference delegates and over 800 exhibitor representatives; visitors included international delegations of government leaders from Iraq, Qatar and Saudi Arabia. A mix of municipal as well as industrial cleaning professionals were present and learned about the latest innovations in their field of expertise. The majority of the visitors were from decision-making units of their organisations which resulted in valuable business conversations on the show floor.
During the seminar programme, the keynote address by Ilham Kadri, president of Diversey Care, 'How to balance sustainability goals while maintaining effective hygiene', highlighted to the 100 delegates, the challenges present in the Middle East and North Africa (MENA).
Also featured was a session on why hygiene is important in the washroom, presented by the European Tissue Symposium. This was followed by sessions on international certification and training, doing business in the international community and European working at height regulations.
16th October 2014