* Cleanzine_logo_3a.jpgCleanzine: your weekly cleaning and hygiene industry newsletter 30th July 2020 Issue no. 929

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An extra hall for next year's Amsterdam show!

* Try-me.jpgIn response to the increasing demand for stand space and the request for more networking space by the visitors and exhibitors, the organisers of ISSA/Interclean Amsterdam have decided to add an extra hall to the floor plan, creating more possibilities for existing and new exhibitors.

"The first reaction of exhibitors and partners alike has been very positive," comments Amsterdam RAI's manager ISSA/Interclean, Rob den Hertog. "The new hall has been added based upon the demands from new exhibitors and also from existing exhibitors to increase their space or change locations. It also generates possibilities for new initiatives and driving further segmentation of the show."

Adding the new hall with approximately 3.500sq.m made the 2016 allocation procedure a logistic challenge as several exhibitors chose to move into the new hall. As many companies had already confirmed their participation during the 2014 event, the stand allocation started earlier than usual. One year prior to the show, more than 500 companies have been allocated their stand locations. In the new hall, located in the extension of Hall 1, a new segment for car wash equipment and products is under development.

At the same time, the attention remains primarily focused on products and networking.

"The Amsterdam event and its associated ISSA educational and other social networking programmes offer unique networking possibilities. In the last years the feedback from visitors was the need for more seating areas; the new hall makes it possible to create more networking and seating areas in the halls to sit down and have a coffee, talk to your peers and check your mail in between your show visits," adds Rob.

As innovation is one of the most important reasons to visit a trade show, Amsterdam RAI says it is proud to introduce a dedicated area on the show floor for The Innovation Lab. The Innovation Lab will showcase product innovations from exhibitors, as well as the latest scientific technological developments by Accenture, TNO and 3TU Federation.

ISSA/Interclean Amsterdam is set to take place from 10th - 13th May2016 in Amsterdam. The 2016 floorplan is now available online via:

W: www.ssainterclean.com

16th April 2015

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