Cleanzine: your weekly cleaning and hygiene industry newsletter 11th April 2024 Issue no. 1109

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Strong start for CleanSeal and EnviroSeal accreditation programmes

Since their inception in early 2015, the CleanSeal and EnviroSeal accreditation programmes have received a strong and positive reaction from the carpet care sector, as The WoolSafe Organisation continues to team up with leading brands to increase confidence and credibility in those products tested and approved.

CleanSeal certification provides carpet cleaning product manufacturers with the opportunity to gain third party recognition for the quality of their products. To have achieved this mark of excellence products must have demonstrated both their safety and cleaning efficacy, and if also boasting a low environmental impact, they become eligible to be passed on to the EnviroSeal testing stage.

EnviroSeal was introduced as a complimentary accreditation programme to CleanSeal. The WoolSafe Organisation is working with the respected Enco Global Testing Services (EGTS) to assess the eco credentials of products that have passed CleanSeal testing and been certified as high quality cleaners. No other programme structure tests with such rigour; any product bearing the CleanSeal and EnviroSeal labels has truly proved itself a cut above the rest.

A number of leading manufacturers are seeing an immediate benefit from the addition of CleanSeal accreditation, with hundreds of WoolSafe Approved Service Providers introduced to their cleaning products as a direct result. As a Licensee, your products are also promoted to carpet suppliers and owners through various channels, including WoolSafe's free consumer-facing Carpet Stain Cleaning Guide App, again extending exposure across the sector.

The possibility that whole product ranges can meet the more inclusive yet still demanding CleanSeal certification criteria further adds to the programme's appeal. Although possible, and achieved by some, this has not been the norm in the WoolSafe Approved programme with accreditation often attracting the more specialist products that are part of a wider range of cleaners more suited to manmade fibres.

Similarly, EnviroSeal has really caught the imagination of chemical manufacturers looking to promote a green message, one that is high on the current global agenda. Manufacturers now realise that the impact of their activities on the environment is viewed with keen interest by both professional cleaners projecting a clean and green image and environmentally conscious carpet owners, so EnviroSeal comes as a welcome opportunity to prove these credentials to them.

Existing WoolSafe Licensees will be pleased to learn that their license covers the new programmes, further simplifying the process. As Dr Agnes Zsednai, WoolSafe MD, explains: "With the introduction of CleanSeal and EnviroSeal, both new and existing members have a way of testing their products to the highest quality-led and environmental standards, while end users are assured of a product that will clean and maintain effectively and without issues."

If you have quality cleaning products that you feel would benefit from the extra exposure CleanSeal, WoolSafe and EnviroSeal certification provides:

T: 01943 850 817
E: [email protected] / [email protected]
W: www.woolsafe.org

30th April 2015